Whenever you were a kid, ever wish you’d be able to eat your toy ? I thought of it and made it come true. Inspired by the love for ice cream and LEGO, the Magnum Brick Ice Cream truly brings the pure joy of childhood to adults.

I developed this concept piece keeping in mind one thing; life has always been full. The ‘Brick’ logo is put together by hand while paying homage to the original colours from 1962.

BRANDING

Naming
Logo Design
Packaging Design
Lifestyle Photography

lego bricks and magnum ice cream combined to produce magnum brick ice cream
small kid eating chocolate ice cream bar fed by his mother
classic flavour comparison of magnum ice cream bar with magnum ice cream brick
almond flavour magnum ice cream together with case pack
teen eating almond flavoured magnum ice cream bar in the outdoors
almond flavour comparison of magnum ice cream bar with magnum ice cream brick
two ice cream bars held together
teen eating white almond flavoured ice cream bar in the outdoors
white almond flavour comparison of magnum ice cream bar with magnum ice cream brick