How do you brand a home-based vegan kitchen planning to serve sumptuous traditional Tamil vegan cuisine three days a week? And still make every customer feel they are “eating out at home.” Upon launch, take-out orders will be available three days in a week and we created an idea around each day: Monday Hues, Vividly Wednesdays and Frivolous Friday. Maa’s Vegan Kitchen also practised “unity through sharing” – by matching each purchase with a free meal donated to those that needed it – a true Vegan Community Kitchen.
Our design concept was based on the brilliant colours of a Rangoli(Kolam) and the spiritual aspect of a Mandala. For the logo, we used the aesthetics of Tamil script.
BRANDING
Logo Design
Packaging Design
Lifestyle Photography
