* This concept/dream project is a speculative exploration by Blue Hawk Studios
and is not an official product of Kellogg’s.
In a delightful departure from their usual breakfast fare, Kellogg’s has partnered with design studio Blue Hawk Studios to create a unique line of dog snacks called ‘Buddy Bran’ch.’ This innovative first foray into the pet food market for Kellogg’s is a playful twist on their heritage. Blue Hawk Studios took the lead in crafting the design concept. They envisioned a dog snack shaped like a branch, a perfect textural and visual match for a canine’s chewing desires.
Made with wholesome ingredients like wheat bran and real fruit chunks, Buddy Bran’ch offers a delicious and nutritious treat for dogs. The design studio also ensured variety by including three distinct flavors: orange, apple, and dragonfruit. This caters to different taste preferences and adds a vibrant pop of color to the treats. With its clever name and playful design, Buddy Bran’ch is poised to be a hit with both dogs and their owners.
BRANDING
Logo Design
Packaging Design
Visual Design System
