JEJUMA story began when tragically life ended for our beloved pug ‘Ceaser’. This 5 year old taught the meaning of unconditional love for owners Kasu, Saro, Memen and Thava. Over time, these siblings found an opportunity to create their own yogurt alternative and thus JEJUMA was born. Blue Hawk designed food packaging on the idea of pun flavoured frozen fruit yogurt based on pug colours fawn, apricot and black. This product redefined the pet food industry providing digestive care and skin cover exclusively only for pugs. JEJUMA; pug-tastically tasty.

BRANDING

Logo Design
Packaging Design
Lifestyle Photography

pet food logo with short briefs on yellow background
peach flavoured yogurt container on top of peach basket
yogurt container on white background with flavours of peach, apricot and blackberry
pug looking at apricot flavour food container. men holding apricot flavour food container.
pug sniffing blackberry flavoured food container. lady scooping into peach flavoured yogurt.
yogurt container on blackberries
multiple flavour yogurt container on colourful background