A movement to empower woman globally to change the world with their own powerful and intrinsic skills of womanhood. Our job was to give this movement a logo design, brand identity and a marketing campaign.

We took the “beyond the cracks” approach to reinforce the point that society is fragmented without women equality. We imposed fractured textures onto visual and verbal perspectives. The identity is easily recognized on outdoor billboards, subway lightboxes, painted infrastructures, TV ads and clothing. It connects conveniently across all its communal needs and audiences, local partners to policy makers and the general public. Blue Hawk is proud to be part of this initiative.