Vi10
Rugby

The Victoria Institution Rugby Club (VIRC) required a fresh identity after more than 10 years as an active rugby club. We created a poster for its tournament that could be used across all applications. Using the iconic “line-out” rugby manoeuvre as our main visual motif, we orchestrated dot geometric symbols to form a work of art, one that symbolizes the importance of team work in victory.

The poster became a powerful brand identity and conceptual platform for a complete re-branding of the Club.